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Writer's pictureFerrara Manufacturing

WWD on Preserving the Heart of NYC Fashion: Ferrara Manufacturing and the Garment District’s Future

Published on September 8, 2011


A 2011 article in WWD by Marc Karimzadeh captures the shifting landscape of Manhattan’s historic Garment District. As mass production moved overseas, the neighborhood has evolved into a hub for creative and small-batch production. Among the voices advocating for the district’s preservation was Joe Ferrara, co-owner of Ferrara Manufacturing and a leader within the Garment Center Supplier Association and the CFDA Fashion Incubator advisory board.


Ferrara highlighted the district’s unique role as an “incubator” for creativity, where designers can turn ideas into garments quickly, thanks to its proximity to skilled factories, suppliers, and resources. He emphasized the district’s ability to support not just established brands but also emerging designers who rely on local expertise for sampling and production—a critical resource in maintaining NYC’s status as a fashion capital.


The article also touches on the challenges facing the district, including real estate pressures and shrinking manufacturing demand. Joe Ferrara warned of the risks of passivity, advocating for intentional city planning and policies to preserve the district’s manufacturing character.


As Ferrara noted, “Any burst of creative energy from a design team or a designer can be translated [here],” a sentiment that reflects the enduring spirit of the Garment District as a vital part of New York’s fashion ecosystem.


a factory worker cutting fabric
An employee at Ferrara Manufacturing preparing masks for cutting.

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